What is a tagline and what is a brand

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Reference no: EM131752252

1. What is a tagline? What is your favorite tagline? Why?

2. What is a brand? Provide an example of a brand that you buy frequently and describe the mental image that pops into your mind when you hear or see the brand’s name.

3. What is the purpose of brand management?

Reference no: EM131752252

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