What is a source for their customer data

Assignment Help Management Information Sys

Reference no: EM133540778

Questions

1. With the company's goals in mind, identify 3 data variables they might want to have on their BI Dashboard. For example, the BI Dashboard should include a graph indicating the total number of rental customers per week. Can you think of 2 more?

2. Using terms from the "Relevant Terms" list above, indicate possible sources for the data that Dukes Scooter Rentals needs. Specifically,

a. What can be a source for streaming services subscriber data?

b. What is a source for their customer data, scooter data, and product sales data?

3. What BI analysis tools (ones covered in the course) could Dukes Scooter Rentals use to generate the data and information they need to meet Goals 2-5? Refer to the list of Relevant Terms on Page 1 for ideas. Identify one type of tool for each goal. HINT: pay particular attention to the underlined sections of each goal. (Identify the next 4 bullet points)

- Increase the total number of rental minutes for luxury scooters by offering "Luxury Scooter Discounts" to Dukes' most loyal customers. Identify "loyal" customers by analyzing each customer's total number of rentals in the past 6 months, their most recent rental, and the total amount they've spent on rentals in the past 6 months.

- Monitor customer satisfaction by analyzing comments on the company's social media site. - - Identify the best products to cross-sell with the scooter rental by looking at rental and sales data together.

-Determine the number of luxury scooter rentals in Harrisonburg in October 2021.

Reference no: EM133540778

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