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What is a social media crm platform

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Reference no: EM133146086

These are the 2 discussion topics.

Topic 1

What is a social media CRM platform? Why would an online merchandise store like CompanyOne combine CRM and social data? What is the impact on its brand?

Topic 2

How can CompanyOne use social CRM tools to track and engage its customers across different social platforms? What should CompanyOne do to ensure a successful social CRM strategy? What challenges can it face?

Source:

Scheiner, M. (2021). What is social CRM? 10 Best social media CRM tools & software platforms. https://crm.org/crmland/social-crm

Reference no: EM133146086

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