What is a simple way to engage in international marketing

Assignment Help Marketing Management

Reference no: EM13736229

1) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

· Conventional marketing system
· Horizontal marketing system
· Strategic marketing system
· Vertical marketing system

2) What type of system does a firm employ to decide about the most critical decisions management faces?

· Pulling system
· Advertising strategic system
· Pushing system
· Marketing channel system

3) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

· Triangular marketing system
· Vertical marketing system
· Horizontal marketing system
· Rectangular marketing system

4) When the number of intermediaries are severely limited, this means an

· strategic distribution
· marketing distribution
· inclusive distribution
· exclusive distribution

5) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

· Marketing agreements
· Tying agreements
· Promising agreements
· Loosening agreements

6) Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?

· Pull strategy
· Downward strategy
· Push strategy
· Upward strategy

7) What takes place when dealers purchase some or all of a product line?

· Full-line forcing
· Part-line forcing
· Half-line forcing
· Forcing by brand

8) What mode of entry is it when local and foreign investors share ownership and control?

· Direct investment
· Joint venture
· Foreign investment
· Sole proprietor

9) What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

· Barter
· Offset
· Auction
· Sale

10) What type of distribution places the goods or services in as many outlets as possible?

· Selective distribution
· Exclusive distribution
· Intensive distribution
· Marketing distribution

11) Companies are pursuing which objective when they start with prices high and slowly drop them over time?

· Market skimming
· Market pricing
· Market tactics
· Focusing on market share

12) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

· Side pull strategy
· Downward strategy
· Push strategy
· Pull strategy

13) Which companies have launched a website without any previous existence as a firm?

· Employee-centered companies
· Customer-centered companies
· Pure-click companies
· Brick-and-click

14) Which type of distribution relies on some intermediaries willing to carry a particular product?

· Selective distribution
· Planned distribution
· Strategic distribution
· Marketing distribution

15) What is a simple way to engage in international marketing?

· Licensing
· Travel abroad
· Cultural attainment
· Communications

16) What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

· Horizontal marketing system
· Rectangular marketing system
· Vertical marketing system
· Conventional marketing system

17) What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

· Target pricing
· Market skimming
· Sensitive pricing
· Market-penetration pricing

18) What is an ultimate form of foreign involvement?

· Foreign trade
· Direct ownership
· Direct investment
· Foreign investment

19) When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

· maximum current profit
· break-even current profit
· negative current profit
· lowest current profit

20) What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

· Offset
· Free trade
· Compensation deal
· Barter

21) When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

· trade agreements
· free trade agreements
· buyback arrangement
· price adaptation.

Reference no: EM13736229

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