Reference no: EM132595298
What is a pull strategy? Give an example.Give three examples of product-delivered coupons.
What is a loyalty program? Give an example.
What type of promotion is "Rrroll up the Rim to Win"? Which company uses this promotion, and is it successful? Why?
Participating in the right event allows an organization to reach its target audience directly and in an environment where the target is receptive to messages. What are some disadvantages to event marketing and sponsorships?
What is the difference between internal and external publics? How do we reach them with our messages?
What is product placement? How does it benefit the company placing the product? Give an example.
What are the key elements of a public relations strategy?
Briefly explain the event marketing terms: a) Ambush marketing b) Venue marketing.
Suppose you are hired as an advertising manager in a manufacturing facility. In order to market a new product, you decided to spend more advertising dollars with the trade and less advertising dollars with ultimate consumers. Analyse this advertising policy from the manufacturer's viewpoint?
Imagine after graduationg from college, you are hired by a growing business to help advertise the business and its products. You are given a decent amount of advertising budget to be used within three months. You have developed an advertising plan. Please answer following questions:
What is your advertising plan: (Objective, compaign, strategy)?
What are you trying to sell (Name an imaginary product)?
Explain what is in your mind how to create a ad (advertisement)?
What will be your role in creating the ad?
Who in the industry can help you in creating the ad?
How would you decide which channel(s) would be most appropriate for your business?
How would you measure the effectiveness of the ad?
What would be your strategy if the ad is not giving the expected results?