What is a peer-reviewed and academic reference

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Reference no: EM132571713

All of you will need to use external research to write your marketing plan. All academic writing is based on references, and there is a difference in the quality of references that you will find. You are required to use peer -reviewed, academic references to support your work.

Question 1: In your own words, what is a peer-reviewed, academic reference and why is this necessary? How can you avoid plagiarism when you are using academic references?

Reference no: EM132571713

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