What is a nudge

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According to the article. "A Practitioner's Guide to Nudging"

Question: According to this article, what is a nudge? Describe two examples where nudges changed behavior. Did either or both surprise you? )? Using a concept from this paper, how might a marketer encourage a shopper to pay slightly more for a product that has a lower impact on the physical environment relative to competing products?

Reference no: EM133145591

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