Reference no: EM133241028 , Length: Word Count: 800 Words
Question - Newsroom Discussion
Description - 1. What is a newsroom? How should it be designed and who makes up the audience for a newsroom?
2. Explain some of the new rules of media relations from our chapter.
3. How should you approach an influential blogger?
In your own words, what is "Newsjacking"? What is the goal of it?
How can you find news to jack? What are some of the key ways in our chapter?
Why is monitoring keywords and phrases important? Be specific referencing our chapter.
Answer the following in at least 250 words. Be sure to cite any sources.Choose any company you love and imagine you were hired to build out the company newsroom and pitch media for a new product or service they have.
1. What would you include in the company newsroom? (explain some of the best practices from our Chapter)
2. What are some of the best practices from our chapter for pitching media? Be specific how you would pitch media to write about the new product/service
3. Explain how you would measure success from each of the above
Answer the following in at least 250 words. This is meant to be a fun assignment, so please have fun with it!
0. Search the web and provide an example of a company that has successfully used newsjacking.
1. Provide an overview of the newsjacking, explain the events around the newsjacking , and proof of the success the newsjacking experienced. Be specific using metrics that would help the company evaluate the campaign.