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Questions:
1. What is a multi-platform marketing strategy?
2. How does a multi-platform marketing strategy work. Give an example.
3. Briefly outline your experience with digital marketing and which platforms you prefer over others. Why is this so?
4. The country where you live, and work is currently in recession. Despite this, you have been assigned with the task of marketing a new product. How would you achieve this.
5. What tools or techniques do you use as a marketer to measure the success of each campaign?
Define and state the objectives of sales promotion. - What is the primary factor that determines sales promotion objectives?
Many more Pick a product from any industry and using available information, assess the market size, growth potential, income levels.
What is the company's value principle and how does it tie into the branding message? Did the campaign help the company build or reinforce a brand image
What is digital marketing? What is a digital marketing mix? List and explain the place video marketing can play in the digital marketing mix.
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
Exxon Mobil is well known for its excellent leadership. The leading market position and strong R&D capabilities (You Sigma) are the company's major milestones
What type of design layout does Walmart store use? (Grid, Racetrack, Free Form etc.) Is it effective for customer flow? (Walmart).
Prepare a 1,400- to 1,750-word paper in which you conduct a political, legal, cultural, financial, and ethical risk analysis for your selected global business venture. Describe the country specific risks andhow you would manage these risks.
MKT1100 Marketing Principles Assessment Tasks. What are the popular products within the industry - industry trends and who are consuming these products
Assume you are the vice president of a global venture in negotiation with the vice president of European operations.
How does the consumer's self congruence theory affects attitude toward the brand Louis Vuitton? Please analyze in detail and support with resources.
If you were a shareholder who owned PepsiCo stock, what strategy would you want them to pursue? Would your preferences change if you were a medical provider/consumer health advocate? Please explain both your positions and state why they are the sa..
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