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Clow & Baak. Integrated Advertising, Promotion, and Marketing Communications 7th edition
Advertising Design
Review Questions
1. What is a message strategy?
2. Describe a cognitive message strategy and identify the five major forms advertisers can use.
3. What is the spontaneous trait transference in comparison advertising?
4. Describe an affective message strategy and identify the primary forms it can take in an advertisement?
5. What is comfort marketing?
6. What is the attitude sequence present in a conative message strategy advertisement?
Compare and contrast Herodotus’ Scythian narrative, Sima Qian's Account of the Xiongnu, and Tacitus’ Germania.
What types of film content caused problems for the major Hollywood production companies during the late 1920s and early 1930s? How did the Hays Office operate to protect, rather than hinder, the interests of the American film industry?
Write an essay on womens studies class. Think of three separate topics that pique your interest. Go to the online library and begin a search of academic articles.
Contrast The Elevation of the Cross by Rubens wth Rembrandt's Return of the Prodigal Son. Explain how each work reflects the artist and hit temperament. How does each work mirror sociopolitical environment of each artist?
The Persian wars and the formation of Delian League transformed Athens into a powerful nation. The members of the league were about 200 in number contributed money, ships, and men into the common pool.
How did the abolitionists' proposals and methods differ from those of earlier antislavery movements? Why did those proposals and methods arouse such hostility in the South and in the North?
In what way did the Bosnian Crisis of 1908 contribute to the outbreak of World War I?
What is the mood of the poem? What push and pull factors are mentioned in the poem?
1 Page research on the following topic: Investigate the history of slavery and discuss the ways in which this history impacts contemporary society
How did the war change the attitudes of women and minorities toward their status in American society? Defend or attack the use of civil disobedience as a strategy in the civil rights movement, using Martin Luther King's early career as an example ..
Where does the Rosa Parks and MLK fit into the social conditions of the Cold War?
Why did Virgil compose the Aeneid?
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