What is a marketing plan and what are its major components

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Reference no: EM131462407

Question: 1. Describe the forces in the marketing environment that affect an organization's marketing decisions.

2. What is a marketing plan, and what are its major components?

3. What major issues should be specified before conducting a sales forecast?

4. What is the difference between a marketing information system and a marketing research project? How might the two be related?

Reference no: EM131462407

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