Reference no: EM133053872

1. What intermediaties are most threatened by the growth of direct-to-consumer (D2C) companies?
2. What products do you purchase from D2C companies?  What products will you not purchase from D2C companies?
3. What's the value to a company in receiving very favorable customer reviews from a company such as Amazon?

Multiple Choice Questions

1. What is a marketing intermediary?
   1. an organization that brings buyers and sellers together to assist in the negotiation of an exchange
   2. a whole set of organizations that join together to transport and store goods in their channel from producers to consumers
   3. an organization that assists in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C)
   4. an organization that solicits orders from retailers and wholesalers and has the merchandise shipped directly from a producer to a buyer
   5. an organization that manages all of the marketing functions at the retail level
2. When Redbox places its video rental kiosks in convenient locations, such as at grocery stores, drug stores, and other retail outlets, it is most likely attempting to create value through the addition of which utility?
   1. Form
   2. Time
   3. Possession
   4. Information
   5. Place
3. A distribution system in which producers manage all of the marketing functions at the retail level is a(n) ________ distribution system.
   1. administered
   2. corporate
   3. contractual
   4. supply chain
   5. merchant