What is a luxury good and should marketers of luxury goods

Assignment Help Marketing Management

Reference no: EM13738957

Assignment: Discussion-Factors and Trends that Influence Strategy Development

In this module, you will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times.
Consumer spending habits have undergone dramatic and enduring change with the slowed economy in the United States.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?

What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?

How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers' value in changing economic times.

Reference no: EM13738957

Questions Cloud

What were the most significant causes of the war : World War I was a major turning point in western history. What were the most significant causes of the war? Why was it so economically devastating?

Describe the process of rolling out this new company : Describe the process of rolling out this new company-wide quality initiative. Pay specific attention to the logistics and supply chain management functions

Identify major battles of civil war : Choose three major battles of the Civil War. Identify each and thoroughly explain their impact on the war. Explain the change in strategy these men employed.

Explain functional planning strategies : Explain functional planning strategies and assess marketing's role in strategic planning.

What is a luxury good and should marketers of luxury goods : Assignment: Discussion-Factors and Trends that Influence Strategy Development, What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing

Background of hr history : Based upon what you have learned, and the research you have conducted, why is it important for HR Management to transform from being primarily administrative and operational to becoming a more strategic partner. Provide a background of HR history ..

Stakeholders of a firm impact that firm overall success : Question 1: Determine ways in which the vision, mission, and stakeholders of a firm impact that firm's overall success. Question 2: Identify how the six segments of the general environment affect an industry and its firms.

Describe the type of lodging accommodations : Describe the type of lodging accommodations you will have. Choose lodging theme that's broad enough to allow you to innovate but narrow enough for customers to easily understand

Tax efficient financial planning : Your managing director asks if you can participate in a seminar that the firm is doing on Tax Efficient Financial Planning. He would like you to send him the various methods clients often use to reduce taxes

User Account

All Pages