What is a good entry strategy

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You represent top management for a US Based Dating Site called "Fluente", and you have decided it is time to go international to the country of Brasil. You have locations in Los Angeles and New York with about 1500 employees that work remotely. Fluente was discovered by two former business partners that were in the process of building thier own dating sites but fell in love and created Fluente. You are established in the United States and its time to go global to compete and add revenue.

Please provide some recommendations for the questions below

1. What are some recommendations regarding the company and its operations and relative size?

2. We have decided to expand to Brasil, what are some good recommendations for this choice.?

3. What is a good entry strategy?

Reference no: EM131437492

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