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What is a focus group

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Reference no: EM131415172

You have to write an APA 6th edition format paper (about 4 pages). In the paper you will address the following:

  1. What is a focus group?
  2. When do businesses utilize a focus group?
  3. How do focus groups help a business with their product/service?
  4. The functioning of a focus group: How many people are selected? Who is considered for participation? Who facilitates the focus group? What kind of conversation takes place (formal, informal, structured, and unstructured)?
  5. What is the time limit while conducting a focus group? How many sessions can  be conducted?
  6. How are results tabulated? What happens after the focus group session is completed?
  7. Choose one topic that you would like to research and come up with 20 questions that you would like to ask your focus group.

Reference no: EM131415172

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