What is a digital strategy

Assignment Help Supply Chain Management

Reference no: EM133233835 , Length: Words Count:2750

Assignment:

Question 1

1. What is a digital strategy? What are the key features and objectives of a robust digital strategy? answer in 150 to 200 words.

2. Explain the key features of the following organisational policies and procedures related to digital strategy in 200 to 250 words.

a. Digital marketing policy and procedures

b. Online security policy and procedures

c. Digital customer interaction policy and procedures

Question 2

Explain the following digital strategy review methodologies in 200 to 250 words.

a. Competitive analysis

b. Audit and Review of current digital marketing strategy

Question 3

Answer the following questions:

1. Explain the key features, methodology and criteria for the development of review plans in 150 to 200 words.

2. What are the three (3) stages of digital innovation a business should be assessed on when conducting a review or audit of digital strategy? Write your answer in 150 to 200 words.

Question 4

Explain the following sources of relevant digital strategy information required for conducting an audit on business digital readiness in 200 to 250 words.

a. Online presence

b. Digital marketing

c. Customer interaction

d. Technology and efficiency

Question 5

Explain the methods of analysing review information related to digital strategy according to the review plan in 300 to 350 words.

Question 6

Answer the following questions:

1. Explain the format of the digital strategy review report in 150 to 200 words.

2. Explain the content that you would include in a digital strategy review report to discuss the outcomes, findings and recommendations of digital strategy review conducted in 150 to 200 words.

Question 7

Discuss four (4) common recommendations for actions to improve digital strategy in 400 to 450 words.

Question 8

Explain the following methods of distribution of the final review report in 150 to 200 words.

a. Stakeholder meetings

b. E-mail

c. Online presentations

Reference no: EM133233835

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