What is a crm, how it can be used for his business

Reference no: EM133337128

Question: Bob owns and operates a small family business. This business is a confection manufacturing and sales firm that has been in existence for decades. His daughter, who is studying MIS at university, is trying to convince Bob to implement a CRM to improve the business. Explain to Bob, what is a CRM, how it can be used for his business, and why he should implement it. Give him some convincing examples. Provide details/explain.

Reference no: EM133337128

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