What is a corporate strategy

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What is a corporate strategy? Why is it important for a small business to identify a corporate strategy? What are possible consequences that a small business may experience if it does not have a defined corporate strategy?

What is the difference between horizontal growth and vertical growth? Name a real-world company that focuses more on horizontal growth and a company that focuses more on vertical growth. Why do these two companies choose different growth strategies?

What are the two or three most common reasons companies struggle to implement strategy and what can they do to address the reasons behind the struggles?

Reference no: EM131664950

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