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What is a community that should result in brand strength

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Reference no: EM133229978

Panera and Panda Express.

1) Compare how well the two sites do the following:

a) Acquire fans?

b) Generate engagement?

c) Amplify responses?

d) What is a community that should result in brand strength?   

2) Make one recommendation for each site to improve its effectiveness.

3) Of the mobile users who clicked on the store locator, what fraction did iProspect estimate entered a physical store? Does this percentage seem high or low to you?

4) What did iProspect determine to be the worth of each individual store locator click? What implications did this have for ROI (return on investment)?

5) Why did iProspect increase the average order value per visit from its initial amount? What were the amounts?

6)Amazon's Customer Experience

  • Review all of the customer experiences that make Amazon unique:
    • Customer Reviews
    • Returns, exchanges, refunds
    • Any additional customer experience scenarios

6) Analyzing Amazon's big data

7) List the top 5 regions for Amazon.com

8) Detail what you learned from your findings and how you might use this big data analysis to better service customers for Amazon.

Reference no: EM133229978

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