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Discussion 1: _________ are salespeople who are not employees of the company. They set their own hours, determine their own activities, and for the most part, manage themselves.
A. Manufacturer's representative
B. Spiffs
C. Distributors
D. Independent agents
E. None of the above
Discussion 2: ___________ is a catchall phrase for the online channels of communication that build communities
A. Direct marketing through e-mails
B. Web advertising
C. Social media
D. Web publishing
Discussion 3: Loyalty has two dimensions. One dimension of loyalty is customer loyalty, meaning that the customer buys the product regularly and does not respond to competitors' offerings.
A. True
B. False
Discussion 4: Customer satisfaction is typically defined as the feeling that a person experiences when an offering meets his or her expectations
Discussion 5: The CAN-SPAM Act prohibits the use of e-mail, faxes, and other technology to randomly push a message to a potential consumer
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