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What is a business' Unique Selling Proposition and how would a small business develop their USP?
Consumers respond positively or negatively to an advertising stimulus. Determinants of forming a positive or negative attitude towards the advertised product include cognitive and affective processing. Consumers rely on cognitive and/or affective sys..
In chapter 7 of your textbook, Daniel Katz's functional theory of attitudes is discussed. For each of the four functions discussed, develop a list of attitudes towards three brands that you have had experience with. Have your attitudes changed ov..
Discuss the demographic, sociocultural, economic, technological, natural, political and legal trends affecting fast food consumption
1.what are some reasons employees and managers resist change? as a leader what methods would you use to help employees
Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. Product/Service Overview - strengths, weaknesses
Explain Marketing strategy- select a segment and design a 'mix' that meets the needs
imagine you work for a company that produces software and the research and development department has a developed a way
an assessment of the segmentation and positioning opportunities in the selected foreign market; an assessment of the size of the international market for the product and a forecast of future demand
How can the social media channels/new media platforms be employed for brand imaging? Describe the strategies that you will use to capture a consistent theme and enhance the consumer experience with this media.
nbspa marketing agency is interested in the buying habits of those who shop online versus those who shop in person.nbsp
Write a 2 page paper on "Personal Power." Describe ways in which you might increase your personal power
Research and explain the importance of an environmental issue (fracking, hazardous waste disposal, oil pipeline leaks, deforestation, etc.) faced by business and society. Additionally, describe at least two strategic approaches organizations are us..
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