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What is a business-level strategy

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Reference no: EM131361970

What is a business-level strategy?

Business-level strategies are intended to create differences between the company's position relative to those of its rivals. To position itself, the company must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals. Larger companies often use more business strategies since they often have several departments with different business functions. Small businesses may alter these strategies to their operations and assign them to different employees. Companies often use business-level strategies to provide guidelines for owners, managers and employees to follow when working in the business. There are  3 basic determinants of business level strategy, and they are:

  • Who? - who will be served? 
  • What? - what customer needs will we satisfy?
  • How? - how will these needs be satisfied?

Reference no: EM131361970

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