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Homework: Apple Brand Analysis
For this homework you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.
You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.
Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:
Question A. What is a brand?Question B. Why is a brand important?Question C. What is your favorite brand?Question D. Why do people support your brand?
Develop a perceptual map for ten (10) high involvement products of your choosing using Microsoft Word or an equivalent, such as OpenOffice
How have changes in customer demand affected past marketing strategy?
Question 1: What is the role of the customer within the convergent environment?
Integrated Marketing Solutions is a consumer-products marketing services firm. Currently, the firm is handling the launch of a new book for one.
You are the author of a popular CSR article. For this week's discussion post, discuss the main reasons why Apple is or is not a socially responsible organization
Identify the real, root problem of this case, (2) Diagnose the fundamental cause(s), (3) Possible alternatives available to the partners,
Does the marketing mix plan relate to the company's objective? How about Product and branding strategy
What risks and challenges does Zappos face in implementing holacracy? Overall, what do you think the chances are of holacracy succeeding at Zappos
In the consumer market, describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Agent/Broker). Provide your rationale for the above
Determine and Explain EQ Banks Campaign Communication Objectives, Strategy and Execution - EQ Bank has launched a new platform that positions itself
What are examples of entrepreneurial ideas that "solve every day pain" or "ride a wave of interest" or "stretch to the extreme of a trend?"
Given the following data, compute the break-even point (BEP) in DOLLARS. Selling price = $2.00, Variable cost = $1.00, Fixed cost = $150,000
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