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What interpersonal factors affect the buying decisions

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Reference no: EM133216685

1. You have been just hired as the marketing manager of a hospitality organization. You find out quickly that the company has never used systematic approach to marketing. How would you change the situation? Which departments and individuals would you involve in the process? How would you sell your suggested changes to upper management?

2. Take a close look at yourself and your family. What interpersonal factors affect the buying decisions made by members of the family?

Reference no: EM133216685

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