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E-commerce is the trend that most companies are going toward now a days. You are to select one business that does not already employ e-commerce and develop an Internet strategy for it. Most of the big corporations already use the Internet for business so you may have to think of something on a smaller scale, for example a local bike store by your house. Use the Internet and the library to research and analyze markets and competitors.
After selecting a business, you will need to answer the following questions:
Explain the supply chain for BMW when in a brick and mortar environment
Physical infrastructure, cultural differences, social responsibility and ethics versus legal obligations, effect of political systems and the influence of international relations.
Explain Marketing and How can the marketing mix be used to effectively differentiate and position your product or service?
Explain What problems will this business potentially have with payments and returns and what strategy would you recommend they take in order to address these problems
Explain How does the choice of distribution channel affect pricing strategies
Explain The importance of written and oral communication within the work environment and apply the basic communications model to virtual communications media
Explain What IT recommendations would you make for Sarah's Flower Designs and keep track of customer addresses and specific delivery instructions while she is on the road
Explain Marketing - Water Proof Cell Phone Analysis and Describe the attributes of water proof cell phones in detail
Explain Marketing Strategy and Marketing Mix and Explain to me how you would come up with a strategy and mix and how this will help launch the product
Choose a brand which uses multiple media sources. What do you like/dislike about marketing message? Does their message appear consistent throughout different media sources used?
Explain small business and has just completed building - what do you meant by small business
Explain Detailed Explanation to Auditing and describe how they handle confidentiality, security and international issues.
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