What insights did you gain out of the case

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Question: These are the areas they have missed: what is your alternative courses of action and solution to the problems that they have

- Social media never turns off and the expectation is that people will receive a response immediately. Candidates may send messages on weekends and into the night, and may get annoyed when they don't get a response right away.

- Merging a personal account with a professional persona raises questions around ownership of contacts and ultimately changes how someone can use the platforms now that they are representing the company.

- Certain roles have also proven to be far too difficult to recruit using social media.Not all operations people are using the platforms we are on to find their next role. While social has worked for many of our roles, traditional job boards and other "old school" tactics still need to be incorporated into our holistic strategy.

- Trying new sites on the always expanding social media landscape will drain timeSome efforts will lead to nothing because an app dies. Anytime you are investing in a platform, there is a possibility of being wiped out by changes to that platform, which can be frustrating with little recourse available. For instance, organic reach on Facebook has plummeted over the years, causing us to look at other networks to reach talent.

What insights did you gain out of this case?

Reference no: EM132750752

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