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What initiatives were made to keep complexity under control

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Reference no: EM13870812

1. What initiatives were made to keep complexity under control and still motivate creativity?

a. Explain the multibrand strategy.

b. Theilbjørn's role as a CEO is compared to a football coach: Why is this?

c. Explain how management went from "gut feeling" to a more fact-based orientation?

Reference no: EM13870812

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