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The term friendraising is used regularly when describing how fundraising professionals can solicit support from board members, volunteers, and donors to raise money for charity. However, the nonprofit agency's clientele is often overlooked in this process. The extent to which a nonprofit organization develops and implements a volunteer program depends upon the nature and frequency of activities to be conducted by the volunteers. To conduct a successful capital campaign, a nonprofit organization must convince its constituents that the project deserves support. However, the first step is to determine whether such a major fundraising initiative is required.
1. Analyze and discuss why friendraising with a nonprofit agency's clientele is important.
2. Evaluate and explain the role solicitation plays in this relationship.
3. Consider an emerging nonprofit organization with little or no prior volunteer experience. What infrastructure is required to develop an effective volunteer program?
4. In your opinion, when should a nonprofit organization consider a capital campaign? Provide at least three reasons and appropriate research to support your argument.
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