What information would tell a new marketing manager

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Reference no: EM132691627

Question (1) Marketing Managers are accountable for the impact of their actions on profit and cash flow. Therefore, they need a working knowledge of basic accounting and finance concepts. What information would you tell a NEW Marketing Manager that they need to understand in regards to the above statement?

Question (2) What is segmenting and targeting and why are they important to use in Marketing?

Question (3) A Breakeven Analysis is a powerful management tool, and one that is critical in planning, decision-making, and expense control. It can be invaluable in determining whether to buy or lease, expand into a new area, build a new plant, and many other such considerations.
T F

Question (4) According to the segmentation process, a market segment should be:

a. Measurable.
b. Differentiable.
c. Accessible.
d. Substantial.
e. ALL OF THE ABOVE.
f. NONE OF THE ABOVE.

Question (5) What specifically is a break-even analysis and how is this tool important in our marketing efforts?

Question (6) What is a SWOT Analysis and how might a Marketing Manager utilize this in their efforts?

Question (7) To really understand the answers to questions like, "Which customers are most profitable?, Is the commission or bonus structure in each sales area fair and consistent?, What products are providing the best return?, a Marketing Manager better get acquainted with an important, yet simple tool called - Contribution Analysis. T F

Question (8) Explain what is meant by a market opportunity analysis:

Question (9) What are the key components in a Marketing Plan and how is this used by a Marketing Manager?

Reference no: EM132691627

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