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What information systems could fitness quest develop

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1. Review the principles of competitive advantage in Figure 3-7. Which types of competitive advantage has Bosu used to defeat copycat products?

2. What role did information systems play in your answer to question 1?

3. What additional information systems could Fitness Quest develop to create barriers to entry to the competition and to lock in customers?

4. In 2004, Fitness Quest had alliances with trainers and its main competitor had alliances with major retailers. Thus, both companies were competing on the basis of their alliances. Why do you think Fitness Quest won this competition? To what extent did its success in leveraging relationships with trainers depend on information systems? On other factors?

Reference no: EM13895026

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