What information must you obtain from the store owner

Assignment Help Marketing Management

Reference no: EM132272722

Question: The following Course Outcome is assessed in this Assignment:

Describe retailing in the 21st century.

Review the Unit 2 PowerPoint presentation and address the three Assignment questions.

Submit your answers to the questions in a double-spaced paper, no more than 3 pages long in APA format, to the "Unit 2 Assignment" Dropbox.

APA requirements

1. Title page

2. Reference page

3. 12 pt. font - New Times Roman

4. Double-spaced

5. Citations

For additional help with writing or APA, go to the Academic Writer and the Academic Success Center (formerly the Academic Support Center), both located in the Academic Tools area of the course.

Directions for Submitting Your Project

Before you submit your Project, you should save your work on your computer in a location and with a name that you will remember. Make sure your Project is in a Word document. Then, when you are ready, you may submit it to the "Unit 2 Assignment" Dropbox.

Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.

Specific Paper Objectives: Addresses the Assignment Checklist items correctly and demonstrates analysis and critical thinking based on the client decisions to be made by KapConsultants:

• What information must you obtain from the store owner before making any suggestions?

• What criteria would you consider for each of the decision areas noted in this exercise before making recommendations?

• What changes in retailing in the 21st century (i.e. 2001 until now) are reflected in the client's retail decision considerations (slide #3)? Describe these changes.

Information related to above question is enclosed below:

Attachment:- Resources.rar

Reference no: EM132272722

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