What information do you need to accomplish this goal

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1. Discuss some pros and cons of using the web to search for product information, also provide a few examples of pros and cons using the web to search for product information. Please elaborate.

2. A major cable company wants to increase the sales of its DVR (digital video recording) service that allows customers to record up to 5 shows at a time from their cable subscriptions.

What information do you need to accomplish this goal?

Broadly define the OBJECTIVES of the marketing research problem in this situation.

Reference no: EM132284109

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