What industry will you compete in? define it carefully

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Reference no: EM133375950

Project proposal: Client-oriented mining service to the mining industries

Book: the new business road test - Stage three - the macro-industry test

What industry will you compete in? Define it carefully.
Is it easy or difficult for companies to enter this industry?
Do suppliers to this industry have the power to set terms and conditions?
Do buyers have the power to set terms and conditions?
Is it easy or difficult for substitute products to steal your market?
Is competitive rivalry intense or genteel?
Based on all five forces, what is your overall assessment of this industry? Just how attractive or unattractive is it?
If your industry is a poor performer overall, are there (based on the lessons of Chapters 2 and 5) persuasive reasons why you'll fare differently? If not, consider moving on.
Based on the evidence you compile in answering the above questions, what are your key macro-industry risks, and how - if at all - might they be mitigated?

Reference no: EM133375950

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