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https://ecorner.stanford.edu/authorMaterialInfo.html?mid=1984. This is a link for a video that you have to go over in order to come with an answer for the following questions.
1.According to Housenbold, success is to "figure out what you're good at, figure out where you can make money, and focus". How is this related to strategic management?
2.What industry is Shutterfly competing in? Use the five forces model to briefly analyze this industry.
3.Describe Shutterfly's business-level strategy. Who is the targeted customer? Which customer needs does the company satisfy? How does the company use its competencies to satisfy these needs?
4.What challenge do you think Shutterfly currently has?
What is the gap between the complexity of the real world and the simplicity of many abstract models used in forecasting?
You just sold 1,000,000 pound sterling goods to your customer in England, giving her 180 days of payment term.
What strategy does Coca Cola's follow to create competitive advantage over rivals? Discuss one strategy for each of the marketing mix elements: product, price, place and promotion.
Determine the number of daily servings (may be fractional) of steak and potatoes that will meet these requirement at a minimum cost and how large can the leasing cost be before this new product ceases to be profitable?
Debate the proposition that CRM creates customer value and discuss this question. Isn't internal marketing simply human resource management in disguise?
This assessment task needs that groups examine two firms from the one industry that display contrasting (e.g. insurgent/defensive) approaches.
Marketing Strategies
Describe the art of negotiation in a global situation. What are the stages of negotiation and what role do styles of negotiation play?
Find Who are the stakeholders when small businesses succeed and who loses out when they fail?
Determine how many calendars Sue should order to maximize expected profits.
Distinguish between response error and interviewer error
Discuss any potential positive or negative effects of the solution on business processes and discuss the need for a trade-off between security and business requirements using quantitative rather than simply qualitative statements.
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