What individual factor does this relate to

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A restaurant company is nominated for an award by a prestigious magazine. The magazine invites its readers to vote in an online poll to determine the winner. Liam, the restaurant owner, suggests the company pay people to vote for the restaurant so it can win the award, but his co-owner Olivia believes this would be unethical. Most of the company's female employees side with Olivia and say they will not tolerate this action. What individual factor does this relate to?

Reference no: EM133671514

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