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The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash- Away and Red-Away. Both products were designed to reduce skin irritation, but Red-Away was primarily a cosmetic treatment whereas Rash-Away also included a compound that eliminated the rash. The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follows:
Rash-Away Red-Away
Unit price $2.00 $1.00Unit variable costs 1.40 0.25Unit contribution $0.60 $0.75Unit volume 1,000,000 units 1,500,000 units
Both brand managers included a recommendation to either reduce price by 10 percent or invest an incremental $150,000 in advertising.
What absolute increase in unit sales and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Rash-Away? For Red-Away?
Marx described alienation as involving which of the following.
Give illustrations of how architecture has been adapted to promote the sustainable development.
What tools can you use to collect relevant data for decision making? What specific tool do you think would be most valuable to use and why?
What is the most logical past environment to have produced a deposit consisting of very little sand and mud, but instead lots of broken-up carbonate shells of marine organisms? The structure that may form where a stream enters a lake:
What is the state of the supply and demand for health care professionals in your area?
When sued for religious discrimination, by Mansour, the Bookstore asserts membership in a Christian religion as a BFOQ. Under what conditions will this defense be successful.
Suppose we want to construct Fishbone diagram to identify the causes of long wait times. The person moderating the group says the general categories of causes (traditionally called the 5Ms) are:
Anthony Giddens, Randall Collins, Jurgen Habermas, and Pierre Bourdieu are standouts in the twenty-first century, since they connect theory to practice (praxis) in social research.
Personal space is relevant to the person that has requirements of the imaginary boundaries.
Jefferson’s views on republican virtue and why did he favor an agrarian society over an industrial one and a well-educated citizenry over an ill-informed one?
Which survey method (mail, telephone, or personal interview) would you use for the following situation?
Given these problems, must existing system be preserved? Must it be radically transformed? Or would it be better to reform it? What political ideology do you associate with?
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