What in the picture represents subliminal embeds

Assignment Help Other Subject

Reference no: EM132303371

Discussion: Subliminal Advertising

Overview

In recent years, the mass media have given widespread attention to claims that U. S. citizens are often compelled to buy consumer items because of subliminal advertising. For this discussion, you will find examples of subliminal advertising and evaluate the existence and effectiveness of such advertising.

Beginning with a book by Brian Wilson Key in 1973 entitled Subliminal Deception, the common themes of the argument that subliminal advertising exists and is effective have been systematized by many authors. The claim is that subliminal embeds are placed into ads where the embeds are representations of stimuli whose character is related to sexuality, aggression, or death.

The argument continues that such ads are particularly effective because the Freudian superego (conscience) of normal people prevents them from being consciously aware of the embeds. It is said that for this reason such ads can bypass a person's rational and conscious evaluation, and compel people to buy products based on the arousal of powerful, primitive urges of sex and/or aggression .

For this discussion, collect the best three examples of advertising that seem to contain embedded material of the type described above, i.e., deliberately embedded images or symbols of male or female sexual organs, or skulls for death imagery.

Directions

Task 1

On a separate Word document, cut and paste the three examples you find. Remember that you are trying to find sexual imagery that will not be seen consciously by most viewers, not just sexually provocative ads.

With each image that you submit, add the following information:

1. What in the picture represents subliminal embeds?

2. What is the subtext, the implied message that the advertiser intended?

3. Explain how you believe the advertiser thought this subliminal embed would sell more of a product or commodity.

Task 2

On the same Word document, after the task above and write a short essay of 750-1000 words that contains:

1. A statement about whether you believe subliminal advertising exists and impacts consumers, that is, the mind of the viewer must repress material consciously and yet be strongly influenced to buy a product. Is this possible?

2. In answering, use at least four scholarly journal articles or book chapters, and cite these sources carefully. Consult the APA document in the resources section of this course. Develop a scholarly position of your own by citing the relevant evidence and arguments both pro and con.

Below appear some references you may wish to consult. Both pro and con articles are listed so that you can begin to decide what your own informed opinion is regarding the existence and effectiveness of subliminal advertising.

Reference no: EM132303371

Questions Cloud

Write a python program that generates an informative website : ICT112 - Creative Problem Solving with Programming - University of the Sunshine Coast - write a Python program that generates an informative web site

Talk about what the writer means when he speaks of being : The leaders that were written about in this article and their contribution to the field of social justice (include John Dewey & Ida B. Wells-Barnett)

How can someone who is born into a primary group : How can someone who is "born" into a primary group that does not offer much emotional and financial support become successful later in life?

Preparation of the operational environment process : Summarize data about the area, taken from the intelligence estimate or area study, with specific emphasis on significant factors affecting logistics activities

What in the picture represents subliminal embeds : SOCI 1311 Introduction to Sociology: Explain how you believe the advertiser thought this subliminal embed would sell more of a product or commodity.

An analysis on asian-americans : An analysis on Asian-Americans. On many indicators of success, such as income and education, Asian-Americans, while a distinct minority.

Rationale for selecting among the six group research design : The indicators or instruments to be used to measure those outcomes, including the strengths and limitations of those measures to be used to evaluate.

Explain and evaluate the argument from evil : Explain and evaluate the theory of ethics known as "Utlitarianism." Explain and evaluate the "Argument from Evil.

How accurate are her evaluations of the fate of the movement : How accurate are her evaluations of the fate of these movements and the evolving forms of black political leadership?

User Account

All Pages