What important retailing trends impact amazon

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Reference no: EM132569734

Instructions

This case will be done in an online discussion with other students. See the Discussion Instructions for general information.

Read the Amazon case study in your textbook. This case is located at the end of Chapter 14 (pp. 386-389).

Watch these videos - Amazon Supply Chain Optimization Technologies

Answer the following questions in a discussion post to your group:

Question 1. IDENTIFY. LABEL. and DISCUSS the functions performed by each channel member in Amazon's marketing channels (chapter 14). How do they add value for its customers?

Question 2. Lostia, are a key differentiating factor for Amazon. DKPLAIN some of their strategies using terms from the text.

Question 3. What important retailing trends (chapter 15) impact Amazon? Why?

Question 4. CURRENT CLIMATE: At the moment. there are substantial environmental forces impacting Amazon. What has their reaction been? What is the impact on their supply chain? What recommendations would you make?

Reference no: EM132569734

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