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According to Levitt, why should companies continue to innovate and develop products? "Discontinuous innovation" is a marketing term referring to a completely new method to satisfy consumer needs. For example, airplanes replaced trains to satisfy consumer travel needs or CDs replaced cassette tapes. Why are businesses more apt to be victimized by discontinuous innovation?
Plus here's a few more questions derived from Dimensions of Brand Personality.
Aaker suggests some brands have personalities consisting of five human characteristics. Why would a company want to develop human-like brand personalities? Can you think of a brand not mentioned in this article that consists of the 5 human characteristics? Describe the characteristics and the overall personality of the brand. Do you think the brand personality of your product would transfer to other cultures? What are the implications of cultural brand personality transfer to marketers?
This project has two IRR's, namely percent and percent, in order from smallest to largest. (Note: If you can only compute one IRR value, you should input that amount into both answer boxes in order to obtain some credit.) (Negative amount should be..
Control theory originated with aim of managing small, mechanical operations but it has since been applied in broader contexts. For this assignment, select a service operation.
an investor sold seven contracts of june2012 corn. the price per bushel was 1.64 and each contract was for 5000
Suppose the return on Stock A is 9.5%, the return on the market portfolio is 8%, and the risk-free rate is 2%. Solve for beta for Stock A. Suppose the return on Stock A is 16%, the return on the market portfolio is 10%, and the beta for Stock A is 1...
Research Starbucks organizational culture and the key leadership and management traits used to execute the business strategy.
Should Chapeau Rouge accept the project? Suppose that Chapeau Rouge has a :400 million line of credit with its bank. Will Chapeau Rouge have trouble hedging the CHF cash flows?
What are the standard underwriting ratios or metrics used for a conventional mortgage loan?
suppose you held a diversified portfolio consisting of a 7500 investment in each of 20 different common stocks. the
Select one of the following theories and provide an argument about why it might hold and why it might not. Once you have done this, give your personal opinion on its relevance to explaining overall corporate dividend behavior. Residual theory of divi..
If the couple requires at least a 13 percent return on their investment, should they enter the blueberry business? b. Assume that the land can be sold for only $50,000 at the end of 20 years (a capital loss of $100,000). Should the couple invest in t..
He notices that a recent Treasury auction of 13-week Treasury bills, the lowest price bid for $10,000 bills was 97.569 percent of par. Can you help Ken understand the various yield calculations?
Walter Industries has $4 billion in sales and $1.6 billion in fixed assets. Currently, the company's fixed assets are operating at 90% of capacity.
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