What implications does this have for marketer

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Identify the determinant attributes that set Weight Watchers’, Jenny Craig’s, and Slim-Fast’s programs apart from each other (please make sure that you read what is meant by a determinant attribute). Use those attributes to develop a compensatory purchasing model like the one found in the lecture note. The weights that you assign represent your perceptions of the importance of each attribute. Explain your logic for the weights and explain the differences in the three plans for each of the determinant attributes. Then illustrate what is meant by a compensatory model. What implications does this have for a marketer?

Reference no: EM132296103

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