What impact might marketing practices have on the image

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Reference no: EM133202708 , Length: 6 pages.

Assignment: Ethical and Social Responsibility Related to MKTG Practices Coca Cola Case Study

As part of your marketing plan, you will need to address the ethical and social responsibility principles related to marketing practices for your brand.

Marketers should follow ethical standards and adhere to socially responsible marketing practices that are acceptable in the industry and endorsed by the American Marketing Association, legal and regulatory bodies, private interest groups, competitors, and the company itself. Some companies go above and beyond the economic, legal, and ethical dimensions of social responsibility and practice philanthropy (promoting human welfare and goodwill for society).

Using the list below, formulate 3 to 5 specific ethical and socially responsible marketing practices under each criterion for the brand you have chosen.

1. Planning products or services
2. Pricing
3. Promotion and sales
4. Distribution and supply chain management
5. Communication

Consider the following questions when developing the marketing practices for your brand:

1. What are some of the ethical and socially responsible practices related to planning, pricing, promotion, and distribution decisions for the brand you have chosen?

2. How would you train the salesforce to be socially responsible, truthful, and ethically sound?

3. What impact might marketing practices have on the image and reputation of the company and help improve relationships with customers and stakeholders?

Sample Response:

1. Ethical and Socially Responsible Issues in Planning Products or Services

2. Safety - The product should be safe for customers to use and operate. To ensure that the product is safe for customers to use and operate an instruction manual will be provided that explains how to use the product safely.

Reference no: EM133202708

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