What impact might it have on retailers

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Reference no: EM133247962

Question: You are to discuss the following statement by Phillip Kotler and post your thoughts here:

In deciding where to shop, many consumers are coming to value the quality of service more than such factors as price or convenience. Some prefer to shop online for this reason. If this trend continues, what impact might it have on retailers? Would such a continuing trend have the same impact on department stores as it would on supermarkets? Why?

Reference no: EM133247962

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