Reference no: EM131830825
In a famous article on advertising,9 Gary Becker and Kevin Murphy wrote about advertisements that run during television programs:
"One can say either that advertising pays for the programming-the usual interpretation-or that programming compensates for the advertising, which is our preferred interpretation." Viewing ads during a television program (or hearing them during a radio broadcast) makes consumers worse off, so they must be compensated (with programming) for having experienced the ads.
On the other hand, print ads in newspapers and magazines can be avoided by consumers, so these ads must make consumers better off; otherwise, no one would ever read them. Use this theory to answer the following questions:
a. Think about the different types of advertisements discussed in the chapter (informative, signaling, part of the product). Which type is more likely to appear on TV?
Which type is more likely to appear in a newspaper or magazine? Often you'll see television commercials, especially for pharmaceuticals, that say: "See our ad in such-and-such magazine." What does this say about the difference between television and print ads?
b. Becker and Murphy wrote their article before TiVo and other DVR systems became popular. Nowadays, ads on television are avoidable (to a degree), just like ads in a newspaper. What impact do you think this new technology has on the types of ads you see on TV?
|
Understanding of semi-conservative replication
: Predict what the colors of the newly replicated DNAs (both strands) would be, explaining your prediction based on your understanding of semi-conservative
|
|
Indicate about the dominant and recessive alleles
: Which of the following does this most likely indicate about the dominant and recessive alleles?
|
|
Examining the redemption of the bonds at maturity
: Motley Company issued $300,000, 8%, 15-year bonds on December 31, 2016, for $288,000. Interest is payable annually on December 31.
|
|
Genotype of a person afflicted with sickle cell anemia
: Sickle cell anemia is an autosomal recessive disorder. Using "S" and "s" to represent the alleles, what is the genotype of a person afflicted with sickle cell?
|
|
What impact do you think this new technology has
: Which type is more likely to appear in a newspaper or magazine? Often you'll see television commercials, especially for pharmaceuticals ?
|
|
Calculating the discount amortization
: Woode Corporation issued $400,000, 7%, 20-year bonds on January 1, 2017, for $360,727. This price resulted in an effective-interest rate of 8% on the bonds.
|
|
Consideration of important point
: Details notes about the heart taking in consideration of important point like definations,description,location
|
|
What are the free cash flows to the Shell gas project
: FIN203 Corporate Finance Assignment. Based on the above information and sources what are the free cash flows to the Shell's gas project
|
|
Recording the payment of interest
: Hernandez Company issued $380,000, 7%, 10-year bonds on January 1, 2017, for $407,968. This price resulted in an effective-interest rate of 6% on the bonds.
|