Reference no: EM13302600
Marketing Strategy - Introduce your marketing strategies; What IMC approach are you planning? What marketing strategies will you use? What advertising strategies will you use? What types of media? Why did you choose these strategies?
3.1 Mission - What is the mission of your e-business? Your organization exists to accomplish something. Who is your customer? What is of value to the customer?
3.2 Marketing Objectives - Meeting these marketing objectives should lead to sales; Objectives should be clear, be measurable, and have a stated time frame for achievement
3.3 Financial Objectives - the ultimate goal of your Marketing plan is the effect it will have on the bottom line; example: customer sales by volume and growth percentage or growth percentage by market segments
3.4 Target Markets - What general strategy will be used to reach your target market? Needs/Benefits sought by the market; Product usage; Product positioning; Consumer/Business purchasing process (decision-making); Market size estimates; This section should include extensive research, for example: Data on your product/service industry, Demographics/Psychographic profile: gender, age, occupation, education, life style geographic region, attitudes, purchasing characteristics, etc.
3.5 Positioning - What opinions does your audience already have about this type of product? Is there a gap in the consumers' needs that this product can fill? Is there a specific application that your product fits very well? Can you base the position on the uniqueness of the product, the product quality, or the pricing strategies? Is it possible to position your product based upon opportunities you found after research?
3.6 Strategies - Explain how your marketing programs will support your company's strategic plan - company uniqueness, competitive advantage, adjusting to market conditions, trends and changes.
3.7 Marketing Mix Product: brand name, features/attributes, quality, warranty, labeling, packaging, etc;
Promotion: advertising, types of media, sales promotion, personal selling, public
MKTG522 Marketing Plan Guide
relations, your methods, message/theme, timing, budget, projected results, etc.;
Place / Distribution: types of distribution channels, direct, retail, distributors, intermediaries, locations, logistics, motivating the channel partners, level of market coverage, channel distribution challenges, etc.;
Price: type of strategy, list price, discounts, bundling, market segment, channels, geography, payment terms and financing options, leasing options, supply/demand, economic/legal considerations, etc.
3.8 Marketing Research - Research methods to be used; Data requirements - information needed, projected results; Research responsibility - Internal, outside agency, purchased data, etc.; Limitations and challenges.
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Necessary to conduct and industry analysis on the airline in
: Before answering this discussion question you will need to conduct a review of the US Airline Case on pages 473-487 of the course text and any additional resources necessary to conduct and industry analysis on the airline industry.
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Which alternative has the lower cost
: Issuance costs are $500,000, the bond has a 9.25% annual coupon, and the bond has a 20-year life. Which alternative has the lower cost (annual percentage yield)?
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How many missions would be possible in one year
: Every day our Earth receives 1.55×1022 J energy from the Sun. If we were able to use 1.05 percent of this energy to accelerate spaceships, how many missions would be possible in one year
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Calculate the return on holding the stock for a day
: Obtain the closing price, the change in price from the previous day, and the beta and calculate the return on holding the stock for a day.
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What imc approach are you planning
: Marketing Strategy - Introduce your marketing strategies; What IMC approach are you planning? What marketing strategies will you use? What advertising strategies will you use? What types of media? Why did you choose these strategies?
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Determine magnitude of velocity and acceleration of particle
: The motion of a particle on the surface of a right circular cylinder is defined by the relations, R = A, theta = 2pi(t), and z=Bsin(2pi)(nt), where A is a constant. Determine the magnitudes of the velocity and acceleration of the particle at any t..
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Common legal framework within our society
: One of the arguments against allowing sharia courts in the United States is that we would no longer have a common legal framework within our society. Do you agree or disagree? Why?
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Find the solution manual for real estate finance theory
: How can I find the solution manual for real estate finance theory and practice sixth edition by claretie / sirmans.
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What temperature change is required to return the specimen
: The elastic modulus is 40 GPa, the yield stress is 150 MPa, the ultimate stress is 525 MPa, and the ultimate strain is 0.38 (mm/mm). Perform the following tasks for this material. compute the tangent modulus between yield stress and ultimate stres..
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