What image or brand positioning does the brand occupy

Assignment Help Marketing Management

Reference no: EM132868000

CASE: The Camel Soap Factory (Happy Skin, Happy People and a Happy Planet.)

Discussion & Questions

1. Using the web access describe the product line depth and price ranges for the Camel Factory soap.

2. What image or brand positioning does the Brand occupy (think of the positioning matrix of the 16 cells).

3. If you are hired to draw an advertising campaign to promote the brand locally what would be objective at this stage? Explain the target first.

4. What price structure can be employed between the manufacturing company and its global distributors? justify

Attachment:- Mini Case.rar

Reference no: EM132868000

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