What if our contribution margin is negative

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Contribution margin is important because it tells us how much we have to keep towards the fixed costs. What if our contribution margin is negative? Is that a product that we definitely shouldn't keep selling? Why or why not?

Reference no: EM131225020

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What if our contribution margin is negative : Contribution margin is important because it tells us how much we have to keep towards the fixed costs. What if our contribution margin is negative? Is that a product that we definitely shouldn't keep selling? Why or why not?

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