What heuristics the customers resorted

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Reference no: EM133636916

Question: Read and Analyze: The Wall Street Journal article on the computer purchase by the Secretary of State Office in Illinois. [Wall Street Journal, CLXXXIII No 15, Eastern Edition, January 22, 1974.]

Comment on any tactics that the vendor used to influence the outcome.

Focus attention on what heuristics the customers resorted to in the decision-making process.

Reference no: EM133636916

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