What he called competitive strategies for businesses

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Reference no: EM132224349

In 1980, economist Michael Porter developed what he called competitive strategies for businesses. He theorized that successful businesses must pursue one of four strategies in order to be successful; cost leadership, differentiation, cost focus, and competitive scope. For this discussion assignment, select one of the four strategies and define it. Then, identify a company that you feel strives to establish its competitive advantage by using the strategy you identified. Your post should be a minimum of 250 words.

Reference no: EM132224349

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