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Discussion 1: Many social commentators feel that consumers are becoming more and more alike as the global boundaries are reduced due to the reach of digital marketing, and especially, social media. Think of Twitter in particular. What has the platform's global impact been? Who are Twitter's largest competitors globally? What marketing challenges does Twitter face as it continues to expand its brand globally?
Determine the characteristics of the youth (Generation X and Generation Y). What are the public relations implications regarding the use of their media habits and preferences
For the organization and the issue you have chosen, explain how Public Relations should address both the organizational and societal audiences and what public relations tools can be used to do so.
Case Study based on Lozells Fine Chocolates - do Segmenting, targeting and positioning for international markets
Assume that you are the communications manager for a company that is seeking to begin a communications effort targeting buyers in a foreign market
for this assignment for this problem imagine you are an accountant and come into work to find several urgent emails
Creating a Strong Customer Relationship Management Plan
Describe the environment for this industry including how the macroenvironmental factors (political, demographic, technological, natural, economic).
Predict the various growth opportunities that will emerge in markets within the global trade arena. Next, speculate on three (3) primary concerns.
Find an international version of an advertisement for one of the products. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization's mission.
Effectiveness of the Counter-Cyclical Policies- Discuss specific changes in supply and demand within the markets and/or industries you chose to analyze.
1.you are a business consultant specializing in handling consumer complaints. suggest some guidelines that hotel
What hard evidence (in the form of results relating to your company's performance in the most recent year) can you cite that indicates
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