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DC Negotiations
Principles ofMarketing and Advertising
Question 1: Is advertising a simple or a complex endeavor? Why?(250 words min.)
Question 2. Apple is one of the most recognized brands in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communication that has created such tremendous brand equity and loyalty? How have advertising and other forms of marketing communicated aided in building the brand?(250 words min.)
Question 3 What do you consider the most pressing ethical issues facing advertisers? Explain(250 words min.)
Assignment 2.1 Check the Websites of three big-name companies such as:• McDonald's • Tesla • Toyota • Starbucks • Apple • Target Write a three- to four-page report on your chosen company/companies, including their efforts to be socially responsible. How is the company's position on social responsibility reflected in its advertising?Writing Requirements:• APA format essay, 3-4 pages in length (excluding cover page, abstract, and reference list)• Use the APA template located in the Student Resource Center to complete the assignment.
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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