What has the company done in its marketing mix in terms

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Reference no: EM133791373

DC Negotiations

Principles ofMarketing and Advertising

Question 1: Is advertising a simple or a complex endeavor? Why?
(250 words min.)

Question 2. Apple is one of the most recognized brands in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communication that has created such tremendous brand equity and loyalty? How have advertising and other forms of marketing communicated aided in building the brand?
(250 words min.)

Question 3 What do you consider the most pressing ethical issues facing advertisers? Explain
(250 words min.)

Assignment 2.1 Check the Websites of three big-name companies such as:
• McDonald's
• Tesla
• Toyota
• Starbucks
• Apple
• Target
Write a three- to four-page report on your chosen company/companies, including their efforts to be socially responsible. How is the company's position on social responsibility reflected in its advertising?
Writing Requirements:
• APA format essay, 3-4 pages in length (excluding cover page, abstract, and reference list)
• Use the APA template located in the Student Resource Center to complete the assignment.

Reference no: EM133791373

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